Gross Electric
VividFront modernized a family-owned lighting company's website and enhanced their marketing with responsive design, social media, and re-marketing strategies.
Project Summary
Gross Electric is the oldest family owned lighting store in the Toledo area, providing lighting solutions for over 100 years. After running a number of successful sales campaigns, Gross Electric asked us to update their site to achieve a modern, high end style that showcase the quality products they sell.Recognizing the significance of a digital presence in today's marketplace, Gross Electric engaged our services to both honor their rich heritage and attract modern consumers. The partnership encompassed a thorough redesign of their existing website, prioritizing user experience, mobile compatibility, and visual appeal. We blended modern design features with the brand's established identity, ensuring long-time customers retain a sense of familiarity while appealing to new visitors. We integrated striking hero images to effectively highlight their extensive range of lighting solutions, simplifying the process for customers to locate what they need.
Project Focus:
- Responsive Website Design
- Social Media Marketing
- Remarketing & Retargeting
- Responsive Website Development
Brand New Website
We created a contemporary, easy-to-navigate website that pays homage to Gross Electric's heritage while embracing modern design aesthetics. Eye-catching hero images are used to prominently display their product offerings.
Engaging Social Posts
We implemented targeted social media campaigns with stunning and engaging creative to engage with a broader audience and drive traffic to the new website.
Retargeting Ads
We utilized remarketing strategies to reconnect with previous website visitors and convert them into customers by showcasing eye-catching creative content.
Print Collateral
To enhance our digital initiatives, we developed assets for email campaigns and in-store interactions, ensuring we reached our audience multiple times.
Growing a direct-to-consumer eCommerce store in the age of Amazon.