Project Deep Dive
WÜSTHOF Knife Finder
A Bespoke Application Designed to Increase User Engagement and Maximize Average Order Value
Project Summary
The Opportunity
To enhance engagement and drive purchases among new users, we designed and developed a custom website application to provide users with an effortless way find the right knife based upon their lifestyle and needs.
The Strategy
Our solution needed to strike a balance between gathering sufficient information for accurate recommendations and minimizing user friction. To accomplish this balance, we implemented a multi-step approach. Our process included identifying key questions focused on user needs, employing progressive disclosure to present options in a manageable way, and incorporating visual aids to simplify choices for the user.
Project Focus:
- B2C Marketing
- AOV Improvement
- Conversion Rate Optimization
- UI/UX Optimizations
Results
80%Completion RateUsers who complete the full quiz
30%Average Order Valueincrease in AOV of users who engaged with the quiz
Custom Knife Recommendations
Designed to help customers discover the perfect knife tailored to their cooking style and preferences. With just a few simple questions, customers can receive personalized recommendations that match their needs (and their favorite color).
Custom Iconography
To reduce cognitive load and speed up the process, we incorporated visual elements like icons or images to represent different knife types or uses, allowing users to quickly identify their needs.
A user-focused website redesign & comprehensive marketing strategy for a leading online Human Resources academy.
