Biohm
A new immersive & research-driven website for a revolutionary wellness brand.
Project Summary
The Opportunity
BIOHM is a revolutionary gut health probiotic product that combines fungi and bacteria in one supplement. Backed by the research and discoveries of Dr. Ghannoum, BIOHM applied the science of the fungal-bacteria partnership to a daily wellness product.
The Strategy
VividFront worked with BIOHM to implement a multifaceted marketing strategy that leverages scientific credibility, customer education, and multichannel outreach to drive growth and establish the company as a leader in the gut health market.
The Results
BIOHM's redesigned website significantly boosted brand equity by showcasing its unique value proposition and scientific expertise, resulting in improved customer engagement and conversion rates. This, combined with a comprehensive email and full-funnel marketing strategy, effectively nurtured both prospects and existing customers. By implementing targeted email campaigns with tailored messaging for different audience segments, BIOHM successfully engaged high-intent customers, yielding impressive outcomes, including a substantial reduction in churn rate and a notable increase in subscription opt-ins among new customers.
Project Focus:
- Marketing Strategy Development
- Digital Marketing
- Responsive eCommerce Website Design
- Responsive eCommerce Website Development
User Engagement
We designed captivating ad creatives to reach high-intent searchers interested in gut-health topics, directing them to a newly conversion-optimized website.
Conversion Focused Website Experience
VividFront created a modern, visually compelling website with a focus on highlighting the scientific foundation of BIOHM’s products. The new website leveraged the credibility of Dr. Ghannoum’s research and positioned BIOHM as a trusted leader in gut health.
Features
The new Shopify website featured engaging content, customer testimonials, and a streamlined shopping experience. The design and functionality were optimized to encourage both new customer acquisition and retention through a subscription model.
Email Marketing Automations
To engage both prospective and current customers and encourage repeat purchases, we developed a series of email marketing automations with tailored messaging for each audience segment.
A national D2C provider of sustainable products, lacked a clear scalable marketing strategy for growth.
