Green Paper Products
Green Paper Products, a national D2C provider of sustainable products, lacked a clear scalable marketing strategy for growth.
Project Summary
The Opportunity
Green Paper Products had a loyal B2C and B2B customer base due to their high-quality sustainable product offerings and exceptional customer service, but they did not have a marketing strategy in place for long-term growth. As they looked to scale their business, they sought our expertise in creating a full-funnel marketing strategy that communicated their value proposition to current and new customers.
The Strategy
When revamping Green Paper Products' marketing efforts, we created new strategic initiatives for each stage of the funnel— awareness, engagement, conversion, and loyalty. Competitor research helped us determine how they compared to other brands on multiple channels, allowing us to create a plan that emphasized the brand’s strengths and reduced their weaknesses. Green Paper Products differentiated themselves through their outstanding customer service and an impressive selection of high-quality, environmentally friendly products. At the heart of all our marketing efforts was conveying the company's commitment to delivering value to their customers.Our most successful marketing initiatives included a robust mix of search engine marketing, search engine optimization, remarketing and retargeting campaigns, social media marketing, and email marketing. We utilized different marketing strategies at each funnel stage to deliver impressive results.
Project Focus:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Remarketing & Retargeting
- Media Buying & Programmatic Display
- Conversion Rate Optimization
- Email Marketing
- Marketing Strategy Development
- Social Media Marketing
- Responsive Website Design & Development
- UI/UX Design
Results
70%Overall RevenueYear-over-year
56%Organic SearchRevenue from organic search
13.8%EmailRevenue from email performance
9.86%Conversion RateOverall conversion rate
Awareness Stage
Green Paper Products’ previous marketing strategy focused heavily on the lower part of the funnel, so it was important for us to find new ways to attract prospective customers early on in their buyer’s journey. We improved top-of-mind awareness by creating scroll-stopping prospecting campaigns that pulled users into our funnel where they could be remarked to through other tactics.
Engagement Stage
Curated Feed
As we began to attract new customers, Green Paper Products’ organic social media feed needed to reflect their brand and values. We developed a weekly posting cadence and curated a thoughtful and aesthetically pleasing feed that highlighted their products and values.
Conversion Focused Web Experience
We designed and developed a new Shopify website with a user-friendly interface and engaging user experience, ensuring that visitors could easily navigate and learn about the brand's offerings.
Conversion Stage
Through various paid media campaigns and conversion rate optimization efforts, Green Paper Products saw a holistic increase in revenue. Our optimized Google Shopping and Search ads helped significantly improve RoAS while attracting new customers. We also implemented stunning automated flows that reached users at key points in their journey. The new Shopify website played a critical role in improving the overall shopping experience, making it easier for customers to find and purchase products.
Loyalty Stage
Finally, through email marketing, we nurtured brand loyalty among satisfied customers. We developed personalized email campaigns that kept customers engaged and informed about new products and promotions, fostering a strong sense of community and repeat business.
My company (Green Paper Products) has been using VividFront for our full stack marketing services for over a year, and we are extremely pleased with their service. Through their marketing effort they have helped to increase our revenue by well over 50%. I highly recommend them.
— Aaron Saks, Green Paper Products
Launched an innovative and headless e-commerce website with endless design possibilities and executed a digital marketing strategy for a world-leading brand.
