Griffin Open Systems
Designing a Lead-Generation Website for a Proprietary AI Toolkit
Project Summary
The Overview
Griffin Open Systems has been optimizing traditional plant processes to support operators and their existing control systems. They developed their own AI toolkit Adivarent Control, a new software platform that bridges performance gaps between traditional systems and incorporates knowledge of experienced operators and engineers. We designed and developed their website to educate the user on their services and acquire new leads online.
Project Focus:
- User Interface Design (UI)
- Responsive Website Development
- Custom Web Application
- Print Collateral Design
- Email Marketing
- Lead Generation
- Content Marketing
Conversion Focused Web Experience
We successfully launched a newly custom-designed and developed a WordPress website for a prominent proprietary AI toolkit. As software engineers, Griffin resonated with our commitment to open-source principles and our avoidance of unnecessary code bloat in applications. The result was a streamlined website that meets all of their specifications effectively and efficiently.
Social Media Assets
Custom Checkout Experience
Griffin's productized solution provides an e-commerce-like experience, allowing users to select and purchase their preferred AI toolkit. We custom-designed and developed a tailored application that facilitates this seamless shopping experience.
White Papers
To maximize the benefits of their new website, Griffin collaborated with us to create custom-tailored white papers and printed collateral that enhance the online checkout experience. This approach enabled them to effectively promote their offerings through various channels beyond just digital platforms.
Retargeting Banners
Email Marketing
Developed a custom React-based frontend integrated with a headless content management system for this B2C e-commerce brand.
