JCU Entrepreneurship
Revitalized branding for a leading private university's entrepreneurship department.
Project Summary
The Opportunity
John Carroll University’s Entrepreneurship program is recreating higher education by cultivating a community of confident creators who change the world with bold questions and courageous ideas. They needed a refreshed brand to reflect their personality - bold, inspirational, and confident.VividFront partnered with JCU Entrepreneurship to create a modern brand identity that would allow the program to stand out within the competitive higher education landscape while maintaining a nod to JCU’s established brand. Through a blend of research and strategic planning, VividFront developed a clear and cohesive brand strategy, ensuring consistency in both messaging and visual identity.
The Strategy
VividFront worked with The Edward M. Muldoon Center for Entrepreneurship to craft a brand identity that balanced the innovative spirit of the Entrepreneurship program with JCU's established legacy and traditional values. Through the partnership, VividFront crafted a narrative that positioned the Entrepreneurship program as a natural evolution of JCU's commitment to academic excellence and preparing students for the future.VividFront began with an intensive discovery phase, conducting both quantitative and qualitative research to understand the core values of JCU Entrepreneurship. From here, we developed a clear brand strategy that included comprehensive messaging, a strong visual identity, and brand guidelines that would define how to implement and scale the brand across various platforms.
Project Focus:
- Rebranding & Repositioning
- Brand Strategy Development
- Verbal Identity Creation
- Visual Identity Creation
Brand Strategy
VividFront worked with The Edward M. Muldoon Center for Entrepreneurship to craft a brand identity that balanced the innovative spirit of the Entrepreneurship program with JCU's established legacy and traditional values. Through the partnership, VividFront crafted a narrative that positioned the Entrepreneurship program as a natural evolution of JCU's commitment to academic excellence and preparing students for the future.
The visual identity reflected the program’s energetic and innovative spirit, while cohesive messaging emphasized their mission of cultivating creators who ask bold questions and develop groundbreaking ideas. The guidelines ensured consistency in brand representation across all communications.
Branded Collateral
To bring the new brand to life, we created brand new print collateral to promote the innovative program both across campus and to prospective students.
