Docket
A complete brand and digital strategy that transformed a manufacturing operations concept into market reality.
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Project Summary
The Opportunity
Previously know as Bezlio, the now Docket team reached out to VividFront with a large-scale opportunity. They were planning a complete rebrand to coincide with the launch of the next generation of their manufacturing technology platform and needed a trusted partner to bring the vision to life.
The Strategy
Over a period of 6 months, VividFront transformed Docket from concept to a market-ready manufacturing technology brand. Our work encompassed everything from visual identity and messaging to website design & development and targeted marketing campaigns.
Project Focus:
- Brand Development
- Visual Identity
- UI/UX Design
- Wordpress Website Development
- Brand Messaging & Content Strategy
- Digital Marketing Strategy
- Brand Development
- Visual Identity
- UI/UX Design
- Wordpress Website Development
- Brand Messaging & Content Strategy
- Digital Marketing Strategy
Brand Development
Creating Docket's brand identity required a deep understanding of manufacturing operations and the professionals who manage them. Our brand development process started with extensive research into the manufacturing technology sector, shop floor pain points, and user workflows. These insights shaped Docket's brand identity—from its name to its personality—culminating in a technology brand that manufacturing professionals immediately recognize.
Branding Process
Naming Process (The "Namestorm")
The transition from Bezlio to Docket involved careful consideration of the manufacturing industry's values and vernacular. We selected 'Docket' for its implications of organization, efficiency, and task management—qualities that directly aligned with the platform's core benefits.
Color Strategy & Typography
The color palette selection process prioritized both digital application and physical environment considerations. We chose colors that would stand out in manufacturing settings while maintaining professional credibility in digital spaces. The palette balanced industrial practicality with modern tech-forward elements.
Brand Guidelines & Implementation
We created comprehensive brand guidelines to ensure consistent application across all touchpoints. These guidelines covered everything from logo usage and typography to photography style and digital applications. The document serves as a crucial tool for maintaining brand integrity as Docket continues to grow.
Translating The Brand Identity
With the brand foundation established, we brought Docket's identity to life across multiple touchpoints. Each application required careful consideration to maintain brand consistency while adapting to different materials and contexts. The result was a cohesive brand experience that extended from digital interfaces to physical merchandise.
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Custom Website Design & Development
The website came next, translating Docket's visual identity into a digital experience. The website serves as the digital cornerstone of Docket's brand presence. Our design approach focused on creating an intuitive platform that demonstrates the same efficiency Docket brings to manufacturing operations. Each page reinforces the brand story through purposeful design elements.
Full-Funnel Marketing Strategy
Following the website launch, we executed a comprehensive marketing strategy targeting manufacturing decision-makers through multiple channels. Our approach focused on establishing Docket as an authority in manufacturing technology and gaining brand awareness in a market that was ripe for disruption.
Earned & Owned Marketing Channels
We built a robust thought leadership section on the new website to enable scalable and efficient content creation post-launch. Key content types included white papers, blogs, and case studies. Blogs
As part of the post-launch efforts, our team regularly strategized and wrote thought leadership content to establish Docket as a leader in their space. Social Media
On LinkedIn, we maintained consistent engagement with 2-3 weekly posts that aligned with our blog content strategy. Beyond creating original content, we amplified industry conversations by sharing and commenting on relevant thought leadership, sparking meaningful discussions within the manufacturing community.
Email Marketing
Our email nurture program combined product education with varied content, delivering valuable insights to prospects while showcasing Docket's solutions. Each message was crafted to build understanding of manufacturing efficiency challenges and position Docket as the clear solution.
Developed a custom React-based frontend integrated with a headless content management system for this B2C e-commerce brand.
