Leading Lady
Optimizing website performance of a long-standing intimate apparel brand.
Project Summary
Leading Lady is one of the most trusted brands in intimate apparel with over 78 years of experience. They design and sell undergarments with innovative solutions for all figure types, focusing especially on plus sized, pregnant and nursing women.
The Opportunity
Amazon Prime Day is one of the most popular days for discounts and promotions across e-commerce websites. On top of being the largest online retailer and third-party seller, Amazon sells many of Leading Lady’s competitors, including Leading Lady products themselves. Despite offering daily deals on Leading Lady’s owned website, it was clear that Prime Day would cause an influx in competition that week.
The Strategy
We proposed a series of flash sales to run during the Prime Day sales in order to set Leading Lady’s website apart from Amazon. We utilized email, paid and organic channels to promote six individual promotions throughout the three days, running 12 hours each. The quick turnaround time of the sales generated the buzz and urgency necessary to capture attention and boost conversion rate.Results below reflect WoW Performance for October 13-15, 2020
Project Focus:
- Marketing Strategy Development
- Social Media Marketing
- User Experience Design (UX)
- Responsive eCommerce Website Development
- Email Blast Development
Results
Revenue
26%Overall Revenue WoW
192%from Paid Shopping campaigns WoW
26%from Email campaigns WoW
54%from Organic Social WoW
Conversion Rates
14%Paid Channel Performance WoW
41%Paid Shopping Performance WoW
37%Paid Search Performance WoW
64%Organic Social Performance WoW
Email Performance
51%Sessions
31%Orders
2%Open Rate
5%Conversion Rate
Animated Email Assets
Social Media Assets
Custom Landing Page
Increased brand awareness, luxury appeal and revenue of a national fine jewelry brand in 30 days.
