Episode 64: The Future of Streaming

This episode of Marketing Moves features Ryan Schreiber, founder of Streamline, an app simplifying the streaming experience by consolidating sports, shows, and movies in one platform. Ryan shares his journey of launching Streamline, balancing startup life with fatherhood, securing funding, and building a loyal community. He highlights the app’s unique social features, sports integration, and user-driven growth. The conversation also explores marketing strategies, influencer collaborations, and the importance of adapting to user feedback in a competitive market.

Ryan Schreiber, the founder of Streamline, sat down to discuss the innovative app that aims to tackle content overload in the streaming world. Streamline integrates various streaming services into one platform, allowing users to spend less time searching and more time watching. The app also incorporates a social component, enabling users to see what their friends are watching and receive notifications for their favorite sports events.

Streamline stands out from other streaming services by integrating sports with shows and movies, providing a one-stop solution for all streaming needs. The app offers personalized recommendations based on friends' viewing habits, similar to Goodreads for books. This social feature addresses a significant gap in the market, combining content discovery with social interaction.

Streamline’s marketing strategy is comprehensive, utilizing various channels to generate awareness and drive downloads. Key components include:

• Podcasts: Partnering with local and national podcasts to reach targeted audiences.

• Social Media: Prioritizing Instagram and TikTok to engage with users through organic and paid content.

• Influencer Collaborations: Working with influencers like Braxton Miller to create authentic content that resonates with their audience.

• Campus Ambassador Program: Launching a program to engage college students and create a buzz on campuses.

User feedback has been crucial in refining Streamline’s features and improving the overall user experience. By leveraging tools like Post Hog for product analytics, the team can track user behavior and prioritize development efforts based on real user data.

Ryan shared insights on the challenges of starting a tech company in Cleveland, a city not traditionally known for consumer tech startups. Despite these challenges, resilience and adaptability have been key to Streamline’s success. Ryan emphasized the importance of securing funding, building a dedicated team, and continuously iterating based on user feedback.

Streamline is revolutionizing the streaming services industry by addressing the pain points of content overload and fragmented user experiences. Through a well-rounded marketing strategy and a focus on user-centric features, Streamline is poised to become a significant player in the streaming landscape. For companies looking to innovate in the streaming space, Streamline's approach offers valuable lessons in user engagement, marketing, and resilience.