Sweet Kiddles®
Creating a new custom website for a growing childcare facility.
Project Summary
The Opportunity
Sweet Kiddles® is a flexible childcare facility designed to cater to the ever-changing schedules of full-time parents. Since its launch in 2012, Sweet Kiddles has filled a vital gap in childcare services by offering a highly flexible solution that meets the needs of busy families.VividFront was brought in to design and develop a new website for Sweet Kiddles that would not only support their growing brand but also scale as they opened new locations. The site needed to provide easily accessible information for both new and returning customers, while offering a modern and cohesive style to reflect the quality of care Sweet Kiddles provides.
The Challenges
Sweet Kiddles needed a website that could grow with the brand as new locations were added. This meant creating a scalable infrastructure that could accommodate new facilities and services. Additionally, it was crucial that both new and returning customers could quickly and easily find the information they needed, whether they were exploring childcare options for the first time or returning for booking.
Project Focus:
- Brand Collateral Design
- Responsive Website Design
- Responsive Website Development
The Strategy
VividFront built a user-friendly, scalable website with a modern design that aligned with Sweet Kiddles’ brand. The site was structured to easily add new locations as the business expanded. It included intuitive navigation, making it simple for parents to find essential information such as services, pricing, and booking options.
Refreshed Brand Assets
VividFront refreshed the brand’s visual identity on the website, ensuring that it remained inviting and reflective of the flexible, family-oriented values Sweet Kiddles embodies. The new design elements were carried through social media creative assets and paid advertisements.
Custom Brochures
VividFront updated the brochures for each location to ensure consistency and continuity across geographic distances.
The Results
The new website provided Sweet Kiddles with a scalable digital platform that could accommodate their growth while maintaining a seamless user experience. The updated design made the brand feel modern and approachable, and the ease of access to important information led to improved customer engagement and satisfaction.
