Frieda Rothman
Upscale, elevated and conversion rate optimized website for Brooklyn-based jewelry and accessories designer.
Project Summary
Freida Rothman is a Brooklyn-based jewelry and accessories designer. Her handcrafted and intricately detailed pieces are made for effortless elegance. As a second generation jeweler, Freida’s knowledge of craftsmanship, artistry, and production positions her as an industry leader of jewelry and accessories. We re-designed and developed an impressive e-commerce Shopify site that would increase their conversation rate and the equity of their elevated brand.
Project Focus:
- Web Design
- Development
- Conversion Rate Optimization
- Search Engine Optimization (SEO)
- Shopify Development
- Responsive eCommerce Website Design
Shopify Website Design
Freida Rothman approached VividFront to redesign and develop a sophisticated e-commerce platform that would enhance her brand’s digital presence. The goal was to elevate brand equity while simultaneously increasing the website's conversion rate. VividFront designed and developed an impressive custom Shopify website, ensuring the online store reflected the brand’s elegant identity while offering a seamless customer experience.
Social Media Assets & Marketing Campaigns
VividFront developed a comprehensive social media strategy and marketing collateral suite to showcase Freida's handcrafted jewelry pieces. The team created visually stunning social media assets that highlighted the craftsmanship and elegance of each item, utilizing high-quality product photography and lifestyle imagery. These assets were tailored for various platforms, including Instagram, Facebook, and Pinterest, to maximize engagement and reach.
Marketing Collateral
The marketing collateral included eye-catching digital assets, email templates, and shareable materials that told the story behind Freida's designs. VividFront also designed a series of social media carousel posts that showcased the intricate details of the jewelry, allowing potential customers to appreciate the artistry involved in each piece.
Launched an innovative and headless e-commerce website with endless design possibilities and executed a digital marketing strategy for a world-leading brand.
