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Episode 47: The Future of Finance is Female

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Brooke Sirak, Kaulig CapitalAshtyn Morris, VividFront

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On this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.

Prefer to read instead of listen? Here's what we discussed:

In the latest episode of Marketing Moves, we sat down with Brooke Sirak, Vice President of Kaulig Capital, to explore her journey in the male-dominated world of finance. Brooke's story is not just about personal achievement; it reflects broader themes in the industry, including the growing presence of women in finance. This episode sheds light on private equity, investment banking, and the challenges and opportunities for women seeking leadership roles in finance.

What Happened?

Brooke Sirak's journey into private equity wasn't meticulously planned. After starting her career in investment banking, she transitioned to Kaulig Capital, a private investment firm focused on direct investments in businesses and real estate. Brooke's role at Kaulig Capital involves deal origination, execution, and post-transaction management. Her journey offers invaluable insights for anyone interested in women-led investment firms and the dynamics of family offices.

Key Insights from the Podcast

Family Office DynamicsBrooke explains Kaulig Capital's operations as a family office. Unlike traditional investment firms, family offices like Kaulig Capital allow ultra-high-net-worth families to invest directly into businesses and real estate. This model provides flexibility in investment decisions, offering a unique perspective on financial empowerment for women and men alike.Market Adaptations Post-COVIDThe investment landscape has undergone significant changes post-COVID. Brooke highlights the importance of diligent valuations and sustainable business growth. During the pandemic, Kaulig Capital stood out by not succumbing to market pressures to deploy capital hastily, instead focusing on long-term value creation. This approach underlines the importance of gender diversity in banking and other financial sectors.Women in Finance: Challenges and OpportunitiesBrooke candidly discusses the challenges women face in finance, including gender bias and representation. Despite these challenges, she emphasizes the opportunities available for women on Wall Street and in finance globally. Brooke's success story serves as a beacon of hope for female financial leaders, encouraging resilience and community support.

Conclusion

Brooke Sirak’s story is more than an individual success; it is a testament to the evolving landscape of women in finance. Her experiences at Kaulig Capital highlight the potential for female financial advisors, fund managers, and leaders to make significant impacts in their fields. By sharing her insights, Brooke not only empowers future female entrepreneurs in fintech and finance but also contributes to the broader conversation on gender equality in corporate finance.

For more insights and to connect with Brooke Sirak, visit her LinkedIn profile and follow Kaulig Capital's journey. This episode of Marketing Moves is a must-listen for anyone interested in understanding the intricacies of private equity and the role of women in shaping the future of finance.